7 Common Restaurant Marketing Myths Busted. Figuring out the right marketing mix for your restaurant is not an easy task, especially amidst all of the other responsibilities and challenges of running a successful restaurant business. When it comes to marketing your restaurant, the options can be endless and overwhelming. And while it may take some time to discover the right marketing mix for your restaurant, a good first place to start is to be aware of these biggest marketing myths to avoid and why. Read more at restaurantnews.com.
Too Little Sleep Kills Brain Cells, Mouse Study Shows. If you’re burning the midnight oil, you may be burning out brain cells, too, new research shows. A study published this week in the Journal of Neuroscience found that staying awake too long destroys brain cells in mice, and may do the same in humans. Read more at forbes.com.
Make Video the Star of Your Marketing Strategy. “Lights, camera, action” may be a popular cue in the Hollywood scene. But when it comes to the small business sector, marketers are all about the action—and that means using video to drive conversion. When used effectively, video can guide consumers down the path to purchase. Read more at dmnews.com.
Does Anyone Really Know Which Diet is Best for the Environment? It’s tempting for both vegetarians and omnivores to think they’ve got it all figured out. Selecting the type of diet one wants to follow is a highly subjective decision that reflects one’s personal lifestyle. People also tend to have strong opinions about what others eat, which leads to fierce rivalries between different dietary paths. Read more at treehugger.com