Sustainability has become a lasting movement that impacts how we do business, buy products and even choose our leaders. While events like Earth Day provide an annual opportunity to celebrate our planet, it should really represent a fresh start on our commitment to making sustainability a lasting movement. Good environmental citizenship can’t be accomplished in [...]
First impressions are critical for businesses and believe it or not, restrooms play a large role in how those perceptions are made. Dirty and unsanitary restrooms can speak volumes about how a business is managed. Furthermore, it may indicate that business owners are not taking the appropriate steps to ensure that the safety and satisfaction of patrons are met — an element that can be detrimental to a business’ reputation.
One particular area that managers forget when running a restaurant is the restroom facility. Often called the forgotten workstation because of businesses’ tendency to overlook restrooms when other areas start to pick up, restrooms actually play an integral role in how customers form their perception on a business. According to a national survey, restaurant patrons are far less likely to return to a restaurant if they find unkempt restrooms.
Just about everyone is going green. Nearly 80 percent of professionals have made changes to behave in a more sustainable manner while two-thirds of American adults notice green efforts going on around them, according to SCA’s 2011 Tork Report. In the debate that surrounds climate change and how our actions impact greenhouse gases, the question [...]
Foodborne illnesses have the potential to financially ruin a restaurant, and in today’s media and social networking environment it is not difficult to understand how quickly word can spread. According to the Pew Research Center, 50 percent of Americans are now using social networking sites, such as Facebook and Twitter. The CDC estimates that 48 [...]
As SCA passes its 10th anniversary in North America, a look back over the decade provides an example for all businesses striving to differentiate in order to succeed. SCA started with a merging of multiple companies, locations and brands. Since then, SCA has leveraged its innovation and roots in sustainability, with a focus on the [...]
Earlier this year, GreenBiz executive editor Joel Makower wrote about the need to abandon the concept of green marketing. (“Green Marketing Is Over. Let’s Move On.”) Joel’s premise was that green marketing is not working, is not engaged by mainstream brands, has not significantly changed consumer behaviors and ultimately misses the bigger picture.
SCA recently conducted the third annual Green Business survey to determine consumer green purchasing habits, and for the third year, results showed a positive uptick in green shopping among adults. This year’s survey showed that 77 percent of American adults purchase green products and services, including 57 percent who do so because they believe it’s [...]