Consumers Willing to Pay More, Wait Longer for Sustainably Delivered Products.
More than half of consumers are willing to pay at least 5 percent higher prices for products ordered online if they’re delivered sustainably, and 76 percent would wait at least one extra day for climate-friendly transport, according to a new study by business and technology consulting firm, West Monroe Partners.
Though consumers seem positive about greener delivery, the study found that US consumers are mostly unaware such delivery options exist.
In its Need for Green or Need for Speed study, West Monroe Partners surveyed more than 600 US consumers to determine what compromises they’d be willing to make for more sustainable delivery of products purchased online. Highlights from the study include: Read more at environmentalleader.com