How to Get a 360-Degree View of an Email Subscriber. Emails without intel don’t do much good for marketers who want to craft relevant campaigns. About 40% of marketers say sending compelling content is the most effective email strategy. Another 11% cite segmentation, and an additional 10% point to personalization. But to apply any of these strategies, marketers need to know the person behind an email address. And for many marketers, that task can prove to be challenging. Read more at dmnews.com.

Three Smart Ways To Graduate College Student Loan Debt Free. How many people do you know have graduated college debt free? Can you count them on one hand? If you know of a few people who did escape student loans, did their parents cover their college costs? The sad reality is that many students are graduating college buried in student loan debt. There are very few people who are actually paying their way through school. Read more at forbes.com.

10 Reasons You Should Be Cooking With Lard. We’d just like to focus on bringing this glorious cooking (and baking) fat back into people’s kitchens. It’s time to let go of the lard stigma and enjoy great pie crust again. Let us make our case. Read more at huffingtonpost.com.