How cities are evolving to accommodate sustainable living
Last month, I was reading Rebuilding on Their Own in the New York Times about the resiliency of cities in the face of disaster, and it got me thinking: how do cities adapt for changing environmental, social and physical contexts? People are resilient – they find ways to rebuild from the ground up, creating their [...]
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4 Packaging Trends for Businesses
Product packaging has emerged as an essential way for businesses to attract customers and differentiate themselves among the competitive clutter. A recent study by MWV showed that 64 percent of consumers will sometimes buy a product off the shelf without prior knowledge — an indication of how important first impressions are. Thus, businesses are putting [...]
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How to Build a Strong B2B Customer Service Program
The ability to build loyalty and relationships among customers is critical to the success of your business – and much of that comes from the quality of service you provide. No matter how great a product you offer, it won’t stick if customers are turned off by your service. Unfortunately, only 13 percent of B2B [...]
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Packaging Key to Building Brand Image
A product’s packaging might not seem like such a big deal, especially when most of the time, you really only care about what’s inside the packaging. However, aside from keeping products safe from damage, packaging is essential to how businesses want to position themselves and their product in the market. The type, style and quality [...]
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President & CEO of Green Seal: New FTC Green Guides Toughen Stance on What is Green
Being green has become a big selling point in the custodial industry, and the industry should be commended for taking a leadership role in making the world more sustainable. But with so many products claiming to be green, it can be difficult for a purchaser or distributor to distinguish which claims are genuine and which are merely greenwash.
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Successful Innovation Requires Strategy and Management Support | Tork BBC
Innovation is the introduction of something new – a new idea, a new method or a new device. In business, profitable growth depends upon the ability to innovate. Innovation can be the lifeblood of an organization, or can be a driving force for failure.
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Five Questions to Ask Before Investing In Your Community | Tork BBC
In life, as in business, we invest our time and money in many diverse ways. As a small business owner, you invest in raw materials to produce your product, staff to run your business and advertising to draw customers. All are essential to operating a successful business. While all of the above require an investment [...]
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Purchasing and Sustainable Operations | Tork BBC
In the final video of this three-part series, Josh Radoff, Tork® Green Hygiene Council™ member and co-founder and Principal of YR&G sustainability consultants, looks at the purchasing side of sustainable operations. The presentation discusses waste management and composting issues for organizations, and looks at the importance of purchasing environmentally-friendly office equipment and supplies. http://www.youtube.com/watch?v=pAqQc5g8n7M&feature=related
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Increasing your Business’s Water and Energy Efficiency | Tork BBC
In the second part of this three-part video series, Josh Radoff, Tork® Green Hygiene Council™ member and co-founder and Principal of YR&G sustainability consultants, looks at the process of auditing and re-commissioning buildings, procedures that can save money on energy and prolong the lifespan of building equipment. Josh also discusses water usage and conservation, a [...]
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