Mobile Engagement Marketing Is Essential in B2B. Most mobile applications—especially B2B apps—are abandoned soon after they’re downloaded. After 90 days most mobile apps retain a dismal 35% of their active users. With most people downloading and disengaging, it’s simply insufficient for marketers to just measure the number of downloads. Read more at dmnews.com.
5 Keys to Becoming a Retail Energy Leader. Recently, the Retail Industry Leaders Association sat down with a group of our members to discuss the vision for a new retail energy management program. Whenever we have these in-person meetings, two things always are immediately apparent. Read more at greenbiz.com.
How to Deal with Restaurant Critics to Make the Experience a Success Story. Most bar and restaurant owners fear the moment when a food critic walks through their establishment’s door to review a dining experience and share it with the world. While the best scenario is, of course, to know when a food critic will be visiting your restaurant so that you and your staff can better prepare. Read more at restaurantnews.com.