sales

Reinventing Win-Win-Win Business Relationships. Life is all about relationships, right? In our personal lives we put high value on the people who we’re closest to — our spouses or life partners, children, extended family and close friends. So, are we looking at our professional relationships we have with our clients, suppliers, vendors and prospects in the same way? Read more at www.huffingtonpost.com

As Start-Up Strategies Evolve, So Does Role of a Business Plan. When Joanna Elkayam was laid off from a job selling bonds at Fidelity Investments in 2011, she had been working on a business plan for months. She wanted to open a spa with her husband, Avi, who already owned a successful hair salon. “I got my M.B.A. from Boston University in 2008 and followed all the rules for writing that plan,” Ms. Elkayam said. “I even used my old textbooks. I wanted to get it right, especially because we needed to get a loan from our credit union, which had just started a loan program for start-ups.” The 150-page plan had enormous detail, she said, down to a description of the kinds of employees she wanted to hire and a code of conduct for them to follow. Read more at www.nytimes.com

 10 Ways to Convert More Customers Using Psychology (Infographic). The times change, the tools change–but human nature is perpetual. As Daniel Pink once said, “There’s a gap between what science knows and what business does.” The study of psychology and its application for marketing to consumers has been brought about by the attempt to bridge this gap. Read more at www.huffingtonpost.com