The More Brands Give, the More They Get. It’s a very real and key component of psychology-based marketing: strategies and campaigns founded on psychological principles and behaviors. Decades of research shows that we’re more inclined to do favors for friends who once did something nice for us. When we return the favor, the value of our “payback” is often greater than the original good deed that initiated the act. Read more at dmnews.com.

Why Salads Continue to Boost Profits for Restaurants. Salads are indisputable winners with today’s health-conscious consumers, having restaurants around the country continually inventing creative spins on their salads to appeal to their customers and boost profits. Salads are an effective way for restaurants to grow their bottom-line because they require little or no cooking and preparation, and they generally use inexpensive ingredients that can be purchased in bulk. Read more at restaurantnews.com.

5 Steps Toward Going ‘Zero Waste’ in the Bathroom. The bathroom is one of the easiest rooms in the house to cut back on waste, although you might be surprised to hear that. With a few adjustments to your shopping habits, you may not even need a garbage can in the bathroom anymore, nor will you produce vast quantities of empty plastic containers destined for the recycling bin. Read more at treehugger.com.