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The Periodic Table of Content Marketing. One of the most scientific—and calculated— forms of marketing is content marketing. Curating and crafting valuable content can be executed and measured in a myriad of ways—from the creation of blogs and webcasts to case studies and polls.  Marketers must first determine the strategy, format, and platform then quantify the success of their campaigns through metrics and goals. Read more at dmnews.com.

Are Kids’ Breakfast Cereals Horrible or Helpful? breakfast cereals may be a ‘necessary evil.’ A study published in the Journal of the Academy of Nutrition and Dietetics examined the diets of 7,250 children between the ages of 2 and 18. Read more at treehugger.com.

When You Demand Antibiotics, You Hurt Us All. The discovery of penicillin was a perceived as a miracle. Men mortally wounded in war survived. Pneumonia, the Captain of the Men of Death, got a demotion. Infectious diseases were a major cause of death and the war metaphors continued. But penicillin and the antibiotics that followed moved quickly from treating war wounds and pneumonias to the everyday treatment of just about everything. Read more at forbes.com.

Sleep Like You’re On Vacation. Get plenty of sun and exercise. Time for a technical term: Scientists refer to anything that keeps your circadian rhythms in sync as a zeitgeber. A powerful one is sunlight, which is usually in abundant supply on vacation. Read more at huffingtonpost.com.