What a Bad Experience Costs Your Brand
What Does a Bad Experience Cost Your Brand? Temkin Group recently published the report “What Happens After a Good or Bad Experience, 2014.” The report, as the title suggests, examines the feedback and spending changes that happen after good and bad experiences. Why does this matter to marketers? Because brands come to life or die [...]
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11 Ways for Apartment People to Save Money and the Environment
11 Ways for Apartment People to Save Money and the Environment. Being green has a bad reputation for being expensive. From food to cars to clothes, the greener option often costs more. Buying solar panels or an electric vehicle can be great things to help the planet, but these things aren’t feasible for many city [...]
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How Wellness Plans Save Money and Increase Productivity
The purpose of a wellness program is to increase the health of employees and thus decrease sick days, leading to lower health care costs. This can result in significant savings for companies at a time when other business costs are on the rise. According to a research article in the Journal of the American Medical [...]
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Mobile Engagement Marketing Is Essential in B2B
Mobile Engagement Marketing Is Essential in B2B. Most mobile applications—especially B2B apps—are abandoned soon after they’re downloaded. After 90 days most mobile apps retain a dismal 35% of their active users. With most people downloading and disengaging, it’s simply insufficient for marketers to just measure the number of downloads. Read more at dmnews.com. 5 Keys to [...]
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The Health Benefits Of Spicy Foods
The Health Benefits Of Spicy Foods. The spice: Hot peppers (including cayenne, chili, jalapeño) How they do it: Pass the Tabasco! People consume about 75 fewer calories after eating red chili peppers compared to after eating bland food, a new meta-analysis of several studies concluded. Researchers at Purdue University also found that chemicals in peppers [...]
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Top 10 Advantages Of Waking Up Early
Top 10 Advantages Of Waking Up Early. Several studies have correlated waking up early with success. Here’s a breakdown of the benefits reaped by early risers. Read more at forbes.com. Recycling Platform Reaches Milestone. The European Recycling Platform (ERP) has hit a milestone of 2 million metric tons of recycled electronics since it began operations. ERP [...]
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How to Create a More Comfortable Waiting Area
Our days are consumed with waiting – waiting in line, waiting in traffic, waiting on the phone. So wouldn’t it be nice if all that waiting was pleasant? There are a number of easy, budget-friendly ways to update your waiting area to encourage a more relaxing environment. 1. First impressions are important, so establish an [...]
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Nutrition Labels To Get Major Facelift
Nutrition Labels To Get Major Facelift. Those “Nutrition Facts” labels that are plastered on nearly every food package found in grocery stores are getting a new look. Calories would be in larger, bolder type, and consumers for the first time would know whether foods have added sugars under label changes. Read more at huffingtonpost.com. How You Can [...]
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How to Market Your Restaurant to Millennials
How to Market Your Restaurant to Millennials. The word “millennial” is tossed around constantly in magazine headlines and on the news. But it isn’t just a buzzword…it’s also a way to describe a huge group of your potential customers. Broadly defined, millennials are people in their late teens to early 30s, and, as you may [...]
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