Bleisure travelers combine business and leisure within a single trip. How can hotel managers deliver for this dual purpose?
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4 top tips for getting hotel guests to come back
What will it take for hotels to get their guests back after COVID-19? The good news, based on research from the U.S. Travel Association, is that over half of all consumers are either ready to start staying at hotels again or already doing so. Of course, that also means that half are not ready to […]
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How hotels should handle bad online reviews
In this digital age, there is one guest who will never, ever leave you: the unhappy traveler who posts a bad online review. The Internet, for better or worse, lasts pretty much forever, and so do bad reviews. What, then, is a good hotelier to do? Each hotel has an average of 238 reviews spread […]
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4 ways hotels can cash in on food and beverage growth
It’s no secret that, in a “foodie” culture, food and beverage (F&B) is an increasingly important part of hotel profitability. Revenue from F&B has grown an average of 5.5% over the past decade, with profit margins steadily improving, from just under 25% to nearly 30% in the same timeframe. Given that ninety-three percent of travelers […]
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3 keys to counter lodging’s labor shortage
It’s hardly a secret that the lodging industry labor shortage has hotel HR departments working overtime. Thanks to low unemployment, higher minimum wages, and changes in immigration laws, the labor pool is unusually low, and employee turnover is exceptionally high – 70% annually. With labor costs already the largest line item on hotel balance sheets […]
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How hotels enhance sustainability to improve ratings and bookings
You can forgive traditional hoteliers if they seem “green” with envy these days. After all, more sustainability-minded competitors are starting to significantly outperform them in everything from customer satisfaction to ultimate financial performance. Just consider recent reports from TripAdvisor and Cornell University. Trip Advisor GreenLeaders lead in hotel customer ratings Several years ago, TripAdvisor – […]
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The make-or-break nature of hotel reviews
Just how important are hotel reviews? If you have to ask the question, you may already be seeing a decline in bookings. Ninety-three percent of travelers read online reviews before booking a hotel. For those with fewer than three stars, 88% of potential guests immediately cross them off the list. Even establishments with “only” four […]
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How “handcrafted” hotels grab more guests with local experiences
In an increasingly homogenized world, consumers in all categories are craving authenticity and originality – and nowhere is that more evident than in the hotel industry. One survey of 1000 hoteliers found that more and more guests are rejecting cookie-cutter hotels in favor of those that help them experience the true essence of a place […]
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Why innovative hotels are awash in savings – on water.
For years, many hotels were literally letting profits run down the drain, by neglecting water conservation. But today, the lodging industry is leading the way in innovative water management, saving money, boosting profits and providing an excellent example of why sustainability is becoming an indispensable business practice. Lots of water, lots of opportunity Hotels use […]
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4 Ways Hotels Can Turn Design into Dollars
What do you do when forty percent of the demand for hotel rooms comes from the midscale segment, but your room inventory tends toward upscale travelers? You get daring. You disrupt. And you design a whole new approach to hotels. That’s exactly what Hilton set out to do with its still-new Tru Brand – and […]
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