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How to Market Your Restaurant for Seasonal Events


The “Big Game” in February is one of the most widely-watched sporting events in the United States. The game brings people together to watch football, but also centers around food and socializing. For restaurants, this is arguably one of the biggest profit-earning days of the year, especially if your restaurant has big screen TVs, sells […]

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How Businesses are Making the Most Out of the Holiday Shopping Season


Make or break it. That’s the reality retailers face during the last two months of the year. Competition is stiff, shopping traditions are changing and bargain hunters are guarding their wallets. If predictions ring true, more than $616 billion in retail sales is on the line this holiday season. The forecast is favorable – the […]

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Visual Social Media for Your Restaurant


A picture is worth a thousand words – especially if you’re sharing them online. Upon logging into nearly any social media platform, you’re sure to be met with enticing, beautiful food pictures, and some may be taken at your restaurant. With about half of consumers using Facebook to search for restaurants and one third of […]

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Surface Cleaning & Sanitizing: Tips for Getting it Right


The Centers for Disease Control estimates that each year roughly 1 in 6 Americans gets a foodborne illness. Using contaminated surfaces and equipment is one of the leading causes. So making sure that food handlers follow the correct procedures for cleaning and sanitizing in your operation is vital. For National Food Safety Month, the National […]

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Restaurant Rewards Programs Boost the Return of Customers and Investment


Great value can be found when investing in the dining experience. From the right ambiance to courteous service, no detail should be left untouched. A seamless dining experience leaves guests wanting more and coming back to recapture those same senses and emotions. The goal of financial investments in a restaurant’s aesthetics and dining experience should […]

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Make Your Fair and Festival Booth the Talk of the Town


Nice weather and flexible summer schedules help propel the thriving outdoor fair and festival season. More and more, the festivities – whether at a small county fair or a music festival that attracts 100,000 visitors – are becoming more exciting and inclusive, offering something for everyone. Many state fairs were built on a foundation of […]

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How to Retain Tenants in a Changing Office Environment


During the Great Recession, we all lived through the “doing more with less” which morphed into “doing more with nothing.” Budgets were cut, services were scaled back wherever possible and some owners even lost sight of the key component of building management: tenant retention. As we all know, it costs twice as much to land […]

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5 Ways to Advertise – for Free!


The word “advertising” may evoke traditional imagery of billboards and television ads, but the reality is that there are endless opportunities to reach your audience in a smart and targeted way. Consider these five tactics to spread the word about your business and its products or services. 1.    Manage directory listings According to Google, 97 […]

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