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Better Business in Lodging

the importance of online hotel reviews

The make-or-break nature of hotel reviews

Posted on May 7, 2019

Just how important are hotel reviews? If you have to ask the question, you may already be seeing a decline in bookings. Ninety-three percent of travelers read online reviews before booking a hotel. For those with fewer than three stars, 88% of potential guests immediately cross them off the list. Even establishments with “only” four […]

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Posted in Lodging | Tagged Hotel, negative, online reviews, positive

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