hotels can improve sustainability with green methods
the importance of online hotel reviews

The make-or-break nature of hotel reviews


Just how important are hotel reviews? If you have to ask the question, you may already be seeing a decline in bookings. Ninety-three percent of travelers read online reviews before booking a hotel. For those with fewer than three stars, 88% of potential guests immediately cross them off the list. Even establishments with “only” four […]

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experiential travel

How “handcrafted” hotels grab more guests with local experiences


In an increasingly homogenized world, consumers in all categories are craving authenticity and originality – and nowhere is that more evident than in the hotel industry. One survey of 1000 hoteliers found that more and more guests are rejecting cookie-cutter hotels in favor of those that help them experience the true essence of a place […]

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Hotel water savings innovation

Why innovative hotels are awash in savings – on water.


For years, many hotels were literally letting profits run down the drain, by neglecting water conservation. But today, the lodging industry is leading the way in innovative water management, saving money, boosting profits and providing an excellent example of why sustainability is becoming an indispensable business practice. Lots of water, lots of opportunity Hotels use […]

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BBC-lodging-0924

4 Ways Hotels Can Turn Design into Dollars


What do you do when forty percent of the demand for hotel rooms comes from the midscale segment, but your room inventory tends toward upscale travelers? You get daring. You disrupt. And you design a whole new approach to hotels. That’s exactly what Hilton set out to do with its still-new Tru Brand – and […]

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It’s Time to Check in on Your Hotel’s Training


We’re almost 20% through the 21st century, and yet leading experts say that training for the lodging sector is still stuck in 19th century techniques. It’s time for an update and upgrade in hotel training. Old ways miss out on new opportunities There are some 100 million employees in the hospitality industry worldwide. The sheer […]

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Lodging_Healthy_Programs

Well, Well, Well: How Healthy Programs Add Healthy Hotel Profits


The hotel industry continues to be healthy, with one recent report forecasting increases in “occupancy, average daily room rate, revenue per available room, total operating revenue and gross operating profits from 2017 to 2018.” But growth is slowing after nearly a decade of continued building — a situation that usually precedes a downturn. Hoteliers, of […]

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Lodging_Sharing_Economy

The Real Dirt on Hotels vs. the Sharing Economy


Disruptive business models are all the rage — and none has caused more industry rage than Airbnb. The hotel industry is in the midst of a multi-million-dollar effort aimed at regulators and consumers alike, looking to get shared accommodations to play by the rules, and consumers to realize what it means that they’re not. Even […]

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HotelPPL_Header

How to make your hotel restaurants into local heroes


If you visit Cindy’s, the always-packed Chicago restaurant with its endless views, you may think that, looking out at the panorama of city and lake, you’ve seen the secret to its success. But to get the complete picture, you need to look down, imagining you can see through the floor – which is actually the […]

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Four hotel dining options to keep guests coming back


Customer loyalty in the hotel business isn’t just a matter of having a good frequent visitor points program. More and more, according to a recent report from consulting giant Deloitte, it’s about making sure your guests have a great experience. And particularly for millennials, where quality of life on and off the road is of […]

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