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How to improve hotel recommendations via improved CX


Customer experience. In a travel world now dominated by customer reviews, the experience of each customer is paramount—after all, what are those reviews based on if not experience? Develop a finer touch with all the touchpoints So how is customer experience shaped? One touch at a time. In modern marketing jargon, the expression would be […]

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Sharing your sustainability story can also increase your bookings


Not long ago, the term “eco-tourist” may have conjured images of backpackers in Birkenstocks trekking to remote destinations in numbers too minuscule to be considered mainstream. Well, that was then — this is a whole new now. Now, as in The International Year of Sustainable Tourism. Now, in the era where major recommendation resources like […]

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The wrong kind of reservations


With 44% of millennials preferring to book lodging reservations online (compared to just 26% of Baby Boomers)1, it’s easier than ever before for negative experiences with hygiene to factor into lodging reviews and decisions. That can lead to reservations about, well, reservations. A single negative review can have consequences as far as reservations, especially when […]

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From Menus to the Mini-Bar: The Latest Trends in Lodging Restaurants


Food and travel go hand-in-hand. Part of exploring a new place or culture is experiencing the local cuisine. Now more than ever, travelers are expecting hotel restaurants to go above and beyond their expectations and not only provide top quality lodging experiences, but also the best food experiences the destination has to offer. As with […]

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